The online advertising industry is like the Wild West. We have the first wave of settlers - think DoubleClick and its ilk - that have managed to scrape through a few hard winters. There's a growing stream of new settlers (textlink advertisers and bloggers), many looking for the "gold" in them thar hills. And of course we have outlaws (spammers, spywarers) who are willing to pillage the newcomers, not to mention the shopkeepers (Google) that make the real money from the chaos.
In the harsh reality of this new frontier, I plan to try to expose the snakes and the snake oil. If in the process I enlighten or enrage, I suppose that goes with the territory. And while there's no superheroes in this postmodern tale, I did think it would be fun to choose an exciting nickname. So without further ado, I introduce to you: the Ad Inquisitor.
(and yes, I did recently read Kavalier and Clay. quite a good read)
Comments